Nielsen Marketing
Nielsen Marketing Application
The following page provides details on domains, networks, IPs, hosting services, and content delivery networks used by Nielsen Marketing.
Description
Nielsen is a marketing data and measurement company for consumer goods, customer behavior and media. They provide clients data about what consumers watch and what they buy.
| Category | Advertiser |
| Web Link | Nielsen Marketing - Home Page |
Application Domains
The application domains data shown here is available in our Netify Data Feeds solution. The data is accessible via our IP API as well as downloadable datasets.
Domains
Primary Domains
Primary Domains are owned and managed by the application vendor.
Platform Domains are often provided by hosting providers, content delivery networks, SaaS platforms and other third parties. It is important to identify these domains for DNS filters and hostname blocklists.Platform Domains
 Akamai
|
{hidden}.edgesuite.net | |
 Amazon AWS
|
{hidden}.us-east-1.elb.amazonaws.com | and 8 more |
 CDN77
|
{hidden}.cdn77.org | and 1 more |
 Cloudflare
|
{hidden}.cloudflare.net | |
 Okta
|
{hidden}.okta.com | and 1 more |
Network Ranges
- 138.108.0.0/16
- 162.33.64.0/24
- 185.237.192.0/22
- 206.113.192.0/23
- 208.64.96.0/22
- and 1 more
Some applications are deployed across network blocks. Only networks that are dedicated to an application are provided.
Nielsen Marketing Network
Some organizations deploy all or parts of an application solution through their own infrastructure instead of third party hosting providers like AWS or Google Cloud Platform. The following is a sample of active IP addresses on the Nielsen Marketing Network.
| ASN Description | ASN | Route | Location | IP |
|---|---|---|---|---|
| Nielsen Consumer | AS396290 | 138.108.26.0/24 | United States | 138.108.26.247 |
| Nielsen Consumer | AS396290 | 138.108.28.0/24 | United States | 138.108.28.58 |
| Nielsen Consumer | AS396290 | 138.108.28.0/24 | United States | 138.108.28.217 |
| Nielsen Consumer | AS16477 | 138.108.96.0/21 | United Kingdom | 138.108.98.180 |
| Nielsen Consumer | AS16477 | 138.108.141.0/24 | Hong Kong | 138.108.141.134 |
| and 5 more | ||||
SaaS - Software-as-a-Service
Applications often use various third party platforms for providing authentication, advertising, cybersecurity, e-mail services and more. The Software-as-a-Service (SaaS) platforms used by Nielsen Marketing are summarized below.
SaaS solutions are often deployed on multiple IPs across different geographical points-of-presence. In addition, it is common for these IP addresses to be shared by multiple applications.
| SaaS | # of IPs |
|---|---|
Adobe Campaign
|
3 |
Adobe EM
|
1 |
Freewheel
|
1 |
Genesys
|
1 |
Human
|
1 |
|
Okta
|
4 |
Salesforce
|
5 |
SparkPost
|
1 |
Splunk
|
4 |
| Service | Category | Sample IP | IP Count |
|---|---|---|---|
|
Adobe Campaign
|
Advertiser | 52.48.21.236 | 3 IPs |
|
Adobe EM
|
Advertiser | 54.84.108.145 | 1 IP |
|
Freewheel
|
Advertiser | 34.248.251.1 | 1 IP |
|
Genesys
|
Business | 18.200.208.107 | 1 IP |
|
Human
|
Cybersecurity | 54.252.47.182 | 1 IP |
|
Okta
|
Cybersecurity | 3.33.152.248 | 4 IPs |
|
Salesforce
|
Advertiser | 3.215.172.219 | 5 IPs |
|
SparkPost
|
44.237.104.195 | 1 IP | |
|
Splunk
|
Business | 184.72.221.199 | 4 IPs |
Hosting
Cloud hosting vendors like AWS and Microsoft Azure provide cloud-based computing and network resources to deliver applications. The hosting platforms used by Nielsen Marketing are summarized here.
Nielsen Marketing leverages multiple cloud providers to support different components of its service architecture. These platforms are used to deliver core application functionality, including API endpoints, data processing services, and hybrid content distribution, allowing Nielsen Marketing to optimize performance, reliability, and scalability across its offerings.
| Cloud Hosts | # of IPs |
|---|---|
|
Amazon AWS
|
1744 |
Apigee
|
8 |
AWS Global Accelerator
|
2 |
Equinix
|
4 |
WordPress
|
4 |
Content Delivery Networks - CDNs
In order to get information to end users more quickly, many applications are distributed from multiple geographical points-of-presence (PoPs) using Content Delivery Networks (CDNs). Each PoP can host many IPs to deliver an application. A sample IP is provided.
| CDNs | # of IPs |
|---|---|
Amazon CloudFront
|
7868 |
|
Akamai
|
4 |
|
CDN77
|
87 |
PoP Locations
Other Locations
| CDN | Network | PoP | Location | IPs |
|---|---|---|---|---|
|
CDN77
|
ASN AS21277 | Core Network | Iraq | 2 IPs |
|
CDN77
|
ASN AS12400 | Core Network | Israel | 1 IP |
|
Amazon CloudFront
|
Amazon CloudFront
|
Core Network | United States | 100 IPs |
|
Amazon CloudFront
|
Amazon CloudFront
|
Core Network | Italy | 12 IPs |
Netify Resources
Integration and Custom Solutions
Do you have any questions about integration, APIs or custom development?
Contact Us