Google Marketing Application

The following page provides details on domains, networks, IPs, hosting services, and content delivery networks used by Google Marketing.

Description

Though Google is the world's most used search engine, most if its revenues come from advertising products and services. Google Advertising is a catchall for the various marketing platforms from Google.

Category	Advertiser
Web Link	Google Marketing - Home Page

Application Domains

The application domains data shown here is available in our Netify Data Feeds solution. The data is accessible via our IP API as well as downloadable datasets.

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Domains

Primary Domains

Primary Domains are owned and managed by the application vendor.

Platform Domains are often provided by hosting providers, content delivery networks, SaaS platforms and other third parties. It is important to identify these domains for DNS filters and hostname blocklists.

Core Networks

Applications are sometimes deployed on partner networks, parent company networks, or regional hosting providers. The following is a sample of Google Marketing IP addresses deployed on this type of network.

Network	PoP	Category	Location	Route
Google	Core Network	Business	Germany	2a00:1450:4001::/48
Google	Core Network	Business	Germany	2a00:1450:4001::/48
Google	Core Network	Business	Germany	2a00:1450:4001::/48
Google	Core Network	Business	Germany	2a00:1450:4001::/48
Google	Core Network	Business	Germany	2a00:1450:4001::/48
and 15150 more

SaaS - Software-as-a-Service

Applications often use various third party platforms for providing authentication, advertising, cybersecurity, e-mail services and more. The Software-as-a-Service (SaaS) platforms used by Google Marketing are summarized below.

SaaS	# of IPs
Human	1

Service	Category	Sample IP	IP Count
Human	Cybersecurity	54.252.47.182	1 IP

Hosting

Cloud hosting vendors like AWS and Microsoft Azure provide cloud-based computing and network resources to deliver applications. The hosting platforms used by Google Marketing are summarized here.

Google Marketing leverages multiple cloud providers to support different components of its service architecture. These platforms are used to deliver core application functionality, including API endpoints, data processing services, and hybrid content distribution, allowing Google Marketing to optimize performance, reliability, and scalability across its offerings.

Cloud Hosts	# of IPs
Google Hosted	1331
Amazon AWS	1
Microsoft Azure	1
Google Cloud Platform	7
China Unicom	20
China Mobile	15
China Telecom IDC	4

Content Delivery Networks - CDNs

In order to get information to end users more quickly, many applications are distributed from multiple geographical points-of-presence (PoPs) using Content Delivery Networks (CDNs). Each PoP can host many IPs to deliver an application. A sample IP is provided.

Take special note of CDNs that use Anycast technology. Anycast makes it possible to route a single IP address to a variety of different geographic locations. In other words, one global Anycast IP is hosted in multiple geographic locations.