Application Hierarchy
Netify tracks over 2,500 applications. Most operate independently, but a small number exist in a gray zone. For example, TikTok shares video-streaming infrastructure with other ByteDance applications.
These hierarchical ecosystems often utilize standard IT components, such as APIs, CDNs, cloud services, and analytics platforms, which create overlaps across apps.
Some application overlap is unavoidable when shared infrastructure is involved. If you need stricter categorization for policy enforcement, use Overlay rules to create environment-specific labels and custom hierarchy logic.
Big Tech Hierarchy
Large conglomerates offer a wide range of applications and services. Typically, authentication and user profiles are shared resources across their product portfolios.
For example, Instagram, Facebook, and WhatsApp are all owned by the same company: Meta. All of these applications make connections to graph.facebook.com, a platform for accessing user and profile data. If you start using Instagram on your mobile phone, you will also see graph.facebook.com traffic - no Facebook required.
App ID: 12286
Alibaba Group operates across e-commerce, cloud computing, logistics, digital media, and financial technology.
AliExpress
|
Shopping |
Alipay
|
Financial |
Taobao
|
Shopping |
Trendyol
|
Shopping |
App ID: 178
Amazon is an e-commerce, shipping, cloud computing, and digital streaming provider. They are one of the largest online shopping companies in the world.
Amazon Advertising
|
Advertiser |
Amazon Alexa
|
Business |
Amazon Assistant
|
Advertiser |
Amazon Chime
|
VoIP/Conferencing |
Amazon Devices
|
Device/IoT |
Amazon Silk
|
Business |
Amazon Video
|
Streaming Media |
Amazonbot
|
Business |
IMDb
|
Arts and Entertainment |
Kindle
|
Device/IoT |
App ID: 140
Apple designs, manufactures and markets a range of consumer electronics, computer software, and online services. Products include the iPhone, iPad, Mac computers, and Apple Watch.
Apple DNS
|
Technology |
Apple Facetime
|
VoIP/Conferencing |
Apple ID
|
Cybersecurity |
Apple Mail
|
|
Apple Music
|
Streaming Media |
Apple Push
|
Messaging |
Apple Search
|
Business |
Apple Siri
|
Business |
Apple TV
|
Streaming Media |
Apple Updates
|
OS/Software Updates |
Apple iCloud
|
File Sharing |
Apple iTunes
|
Arts and Entertainment |
Applebot
|
Business |
iCloud Private Relay
|
VPN and Proxy |
App ID: 10108
Baidu is a Chinese technology company best known for its search engine, AI services, and internet-related products, including iQiyi and Baidu Baike.
Baidu Baike
|
Reference |
Baidu Spider
|
Business |
Hao123
|
Portal |
iQiyi
|
Streaming Media |
App ID: 10469
ByteDance is a technology company operating a range of content platforms including: TikTok, Toutiao, CapCut and others.
App ID: 126
Google is an online technology company that provides not only the most popular search engine, but also online advertising technologies, cloud computing, software, and hardware.
AMP Project
|
Business |
Android
|
OS/Software Updates |
Blogger
|
Arts and Entertainment |
Crashlytics
|
Business |
Fitbit
|
Device/IoT |
Gemini
|
Technology |
Gmail
|
|
Google Auth
|
Cybersecurity |
Google Calendar
|
Business |
Google Chat
|
Messaging |
Google Classroom
|
Career and Education |
Google Cloud Storage
|
File Sharing |
Google DNS
|
Technology |
Google Domains
|
Technology |
Google Drive
|
Business |
Google Earth
|
Reference |
Google Fiber
|
ISP/Telco |
Google Firebase
|
Business |
Google Location
|
Technology |
Google Maps
|
Reference |
Google Marketing
|
Advertiser |
Google Meet
|
VoIP/Conferencing |
Google Photos
|
Business |
Google Play
|
OS/Software Updates |
Google Prefetch
|
Business |
Google Recaptcha
|
Cybersecurity |
Google Safe Browsing
|
Cybersecurity |
Google Translate
|
Reference |
Google Voice
|
VoIP/Conferencing |
Google Wallet
|
Financial |
Google Workspace
|
Business |
Googlebot
|
Business |
Tenor
|
Business |
Waze
|
Reference |
YouTube
|
Streaming Media |
App ID: 10971
Meta is the parent company of Facebook, Instagram, WhatsApp, Oculus, and other companies.
Facebook
|
Social Media |
Messenger
|
Messaging |
Meta Advertising
|
Advertiser |
Meta Crawler
|
Business |
Meta Messaging
|
Messaging |
Oculus
|
Device/IoT |
WhatsApp
|
Messaging |
Workplace
|
Business |
App ID: 202
At Microsoft our mission and values are to help people and businesses throughout the world realize their full potential.
Copilot
|
Technology |
Microsoft Advertising
|
Advertiser |
Microsoft Auth
|
Cybersecurity |
Microsoft Intune
|
Device/IoT |
Microsoft OneDrive
|
File Sharing |
Microsoft Outlook
|
|
Microsoft SharePoint
|
Business |
Microsoft Teams
|
Business |
Swiftkey
|
Business |
Visual Studio
|
Business |
Windows Update
|
OS/Software Updates |
App ID: 10202
Samsung produces a wide range of home electronics including smartphones, tablets, TVs, home appliances and more.
Samsung Ads
|
Advertiser |
Samsung Apps
|
OS/Software Updates |
Samsung Mobile
|
Device/IoT |
Samsung Push
|
Messaging |
Samsung TV
|
Device/IoT |
SmartThings
|
Device/IoT |
App ID: 70
Yahoo was one of the early pioneers of the web era of the Internet. The web site is a traditional portal that offers news, weather, sports, search, webmail, mapping and other general information.
AOL
|
Business |
AOL Mail
|
|
Flurry
|
Advertiser |
Yahoo Ads
|
Advertiser |
Yahoo Finance
|
Financial |
Yahoo Mail
|
|
Yahoo Video
|
Streaming Media |
App ID: 10121
Yandex is an AI company that provides search and information services, eCommerce, transportation, navigation, and other mobile applications in addition to offering online advertising.
Yandex Ads
|
Advertiser |
Yandex Bot
|
Business |
Yandex Cloud
|
Hosting |
Yandex DNS
|
Technology |
Games Hierarchy
The games category provides a clear example of overlapping application hierarchies. Here's a quick overview of how games are typically organized.
At the top of the hierarchy are the major game companies or divisions, such as Tencent Games, Epic Games, or Electronic Arts. These relationships are based more on application behavior and ecosystem than on strict legal ownership.
The next level down consists of game studios, which create the actual games. For example, Supercell is the studio behind popular titles like Clash of Clans and Hay Day. Supercell itself is owned by Tencent Games, illustrating how studios often sit within larger corporate structures.
Finally, we reach the core application - the game itself.
App ID: 10665
Activision Blizzard is an interactive games holding company. The company currently includes three business units: Activision, Blizzard Entertainment, and King.
Activision
|
Publisher |
| Game | |
Blizzard Entertainment
|
Publisher |
King Games
|
Publisher |
| Game | |
| Game |
App ID: 11951
Bethesda Game Studios is a renowned video game developer known for creating iconic RPG franchises like The Elder Scrolls and Fallout.
Elder Scrolls
|
Game |
Fallout
|
Game |
App ID: 12282
CD Projekt is a video game developer known for The Witcher and Cyberpunk series, focusing on immersive storytelling.
App ID: 10037
Electronic Arts is a leading publisher of games on console, PC and nobile. Games include FIFA, NHL, Madden NFL, Battlefield, The Sims, and many more.
FIFA by EA
|
Game |
Madden by EA
|
Game |
NHL by EA
|
Game |
Origin by EA
|
Distribution |
App ID: 10201
Epic Games is a video game producer. Games include Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series.
Fortnite
|
Game |
App ID: 12098
Gaijin Entertainment is a video game developer and publisher best known for creating the free-to-play multiplayer combat games War Thunder and Crossout.
War Thunder
|
Game |
App ID: 11585
InnoGames is a German video game developer and publisher specializing in browser-based and mobile games.
Forge of Empires
|
Game |
App ID: 12281
Jagex is a game development company known for creating RuneScape and other online games and services.
RuneScape
|
Game |
App ID: 10073
Miniclip is a browser-based games company. The company develops, publishes and distributes games to an audience of 200 million monthly active users, across mobile, social and online platforms.
Agar.io
|
Game |
App ID: 10517
Niantic is a gaming company that is best known for developing the augmented reality mobile games Ingress, Pokémon Go, and Harry Potter: Wizards Unite.
Pokemon GO
|
Game |
App ID: 10806
Take-Two Interactive is a game publisher, creating games through its labels, Rockstar Games, 2K, Private Division, and Social Point. Games include BioShock, Borderlands, Grand Theft Auto, NBA 2K, and Red Dead.
2K Gaming
|
Publisher |
Rockstar Games
|
Publisher |
Zynga
|
Publisher |
App ID: 11828
Tencent Games is a major Chinese video game developer and publisher, known for hit games like Honor of Kings and PUBG Mobile.
Level Infinite
|
Publisher |
| Game | |
| Game | |
Riot Games
|
Publisher |
| Game | |
| Game | |
Supercell
|
Publisher |
| Game | |
| Game | |
| Game |
App ID: 11242
Valve is a video game developer, publisher, and digital distribution company. It is the developer of the software distribution platform Steam and the franchises Half-Life, Counter-Strike, and more.
Steam
|
Distribution |
App ID: 10234
Xbox is Microsoft's gaming ecosystem that includes consoles, online services, cloud gaming, and digital entertainment, connecting players through games, media, and community experiences.
Minecraft
|
Game |
VPNs Hierarchy
Consumer VPNs occupy a unique position when it comes to overlapping applications. Many - though not all - share several concerning traits:
- They operate multiple brands using the same IPs.
- They provide minimal corporate transparency.
- They conceal ownership through entities in offshore jurisdictions like Panama or Cyprus.
We have tested numerous VPN products in our lab environment and strongly advise users to select only reputable providers with clear corporate transparency. Trust and accountability matter - especially when a service handles all your Internet traffic.
App ID: 12179
Gen Digital is a cybersecurity company that owns brands like Norton, Avast, LifeLock, and AVG, offering consumer-focused security, privacy, and identity protection services.
AVG Antivirus
|
Cybersecurity |
Avast
|
Cybersecurity |
Avast DNS
|
Cybersecurity |
Avast SecureLine
|
VPN and Proxy |
Avira
|
Cybersecurity |
CCleaner
|
Cybersecurity |
HMA
|
VPN and Proxy |
Norton
|
Cybersecurity |
App ID: 12227
Innovative Connecting is a holding company with ties to China-based Qihoo. The company owns several VPN brands, including Turbo VPN, VPN Monster, Thunder VPN.
Secure Signal VPN
|
VPN and Proxy |
Secure VPN
|
VPN and Proxy |
Thunder VPN
|
VPN and Proxy |
App ID: 11900
Powerhouse Management is an organization that provides products and network services focused on privacy, openness, and a better Internet.
App ID: 11130
Proton offers encrypted services that give end-users more control over who has access to emails, plans, files, and online activity.
Proton Mail
|
|
Proton VPN
|
VPN and Proxy |
App ID: 11931
PureSquare is a cybersecurity company offering VPN, privacy, and security services. Products include PureVPN and PureDome.
App ID: 12061
Ziff Davis is a digital media and internet company specializing in technology, gaming, entertainment, and cybersecurity content. It owns and operates various online brands, including PCMag, IGN, Mashable, Speedtest.net, and RetailMeNot, among others.
IPVanish
|
VPN and Proxy |
RetailMeNot
|
Shopping |
Speedtest
|
Technology |
StrongVPN
|
VPN and Proxy |
WLVPN
|
VPN and Proxy |
Media Hierarchy
The media industry is highly concentrated, especially in the United States. A handful of major corporations control a large portion of television networks, streaming services, film studios, and online media platforms.
This concentration extends beyond content ownership: these ecosystems often share underlying IT infrastructure, including APIs, content delivery networks (CDNs), cloud services, and analytics platforms.
App ID: 10341
Disney is a diversified multinational mass media and entertainment conglomerate. The parent company operates Walt Disney Pictures, Pixar, Marvel, Lucasfilm, 20th Century Fox, Disney Parks, ABC TV, ESPN and more.
ABC News
|
News |
Disney Plus
|
Streaming Media |
ESPN
|
Sports |
Hulu
|
Streaming Media |
App ID: 10224
NBCUniversal owns and operates news and entertainment television networks, a movie company, theme parks, and a suite of Internet-based businesses. The company is owned by Comcast.
Peacock TV
|
Streaming Media |
App ID: 11934
Paramount is an American multinational media and entertainment conglomerate, primarily known for producing and distributing films, television content, and streaming services.
Nickelodeon
|
Arts and Entertainment |
Paramount Plus
|
Streaming Media |
Pluto TV
|
Streaming Media |
Showtime
|
Streaming Media |
App ID: 12279
The Times Group - also known as Bennett and Coleman - is India's largest privately held media conglomerate, encompassing major assets such as The Times of India, Times Internet, Gaana, and more.
Gaana
|
Streaming Media |
IndiaTimes
|
Portal |
App ID: 11310
Warner Brothers Discovery is a global media and entertainment company. Brands include: HBO, Warner Brothers, CNN, TBS, The Cartoon Network, Animal Planet and many more.
Bleacher Report
|
Sports |
CNN
|
News |
Discovery Plus
|
Streaming Media |
HBO
|
Streaming Media |
Bots / Crawlers Hierarchy
Crawlers and bots are widely used by search engines, cybersecurity scanners, and AI systems. We classify this activity under a distinct application category to improve visibility and control.
For instance, you might want to block ChatGPT's crawler traffic from scanning your network, while still allowing employees to access its web app. In other cases, it may be beneficial to combine both applications under a unified application definition. Use the Overlay feature to manage this process.
App ID: 11895
Ahrefs is a search engine optimization toolset that provides data on backlinks, keyword rankings, and site performance.
AhrefsBot
|
Business |
App ID: 11996
Babbar is an SEO tool that analyzes website factors, including backlinks and semantics, to help improve search engine rankings.
Babbar Bot
|
Business |
App ID: 10022
Bing is a web search engine owned and operated by Microsoft. The service provides a variety of search services, including web, video, image and map search products.
App ID: 11919
Censys is a search engine and cybersecurity platform that scans and indexes devices, servers, and networks across the internet to provide insights into exposed assets and potential vulnerabilities.
Censys Scanner
|
Cybersecurity |
App ID: 12003
DataForSEO is an API provider that offers comprehensive SEO data solutions, including keyword research, search engine analysis, backlinks data, and rank tracking.
DataForSEO Bot
|
Business |
App ID: 12137
Driftnet is a platform that provides internet-wide intelligence, scanning, and attack surface management tools for security professionals.
Driftnet Census
|
Cybersecurity |
App ID: 11896
Majestic is a search engine optimization tool specializing in backlink analysis and site performance metrics.
MajesticBot
|
Business |
App ID: 11599
Naver is a South Korean technology company that operates various online services and platforms including, webtoons, online gaming, news aggregation, and social networking.
App ID: 11923
Onyphe is a cybersecurity search engine that aggregates and analyzes data from internet-connected devices and networks.
Onyphe Bot
|
Cybersecurity |
App ID: 11404
OpenAI is an artificial intelligence company that develops advanced AI models and tools, including ChatGPT.
ChatGPT
|
Technology |
ChatGPT Bot
|
Technology |
App ID: 11992
Petal Search is a mobile search engine developed by Huawei. It provides users with search for apps, news, images, videos, and more.
PetalBot
|
Business |
App ID: 12245
Qwant is a French privacy-focused search engine that delivers search results without tracking users or personalizing based on their data.
Qwantbot
|
Business |
App ID: 10852
Rapid7 is a provider of security data and analytics solutions enabling organizations to implement an active approach to cybersecurity.
Rapid7 Scanner
|
Cybersecurity |
App ID: 11916
Semrush is a comprehensive digital marketing tool that offers SEO, content marketing, competitor analysis, and advertising insights to help businesses improve their online visibility and strategy.
Semrush Bot
|
Business |
App ID: 11921
Shadowserver is a non-profit organization that gathers, analyzes, and shares cybersecurity data globally to help detect, prevent, and mitigate cyber threats and vulnerabilities.
Shadowserver Bot
|
Cybersecurity |
App ID: 11991
Sistrix is an SEO software solution for analyzing search visibility and optimizing website performance.
Seekport Bot
|
Business |
Other Hierarchy
From travel sites to gambling apps, companies offer multiple applications and brands under one roof. These ecosystems often share underlying IT infrastructure, including APIs, content delivery networks (CDNs), cloud services, and analytics platforms.
App ID: 10289
The Bank of America Corporation is an American multinational investment bank and financial services company based in Charlotte, North Carolina.
Merrill
|
Financial |
App ID: 10265
Bell Media is a Canadian content creation company with assets in television, radio, out-of-home advertising, and digital media.
Crave
|
Streaming Media |
App ID: 11296
BIGO aims to empower a new generation of users in a connected, positive and creative online environment. The company has two main video streaming products: BIGO Live and Likee.
App ID: 10271
Canadian Tire is a department store and online retailer that specializes in automotive, home improvement, camping, and sports products.
Canadian Tire Bank
|
Financial |
App ID: 10209
Cisco is a leader in routing, networking, and cybersecurity solutions. The company provides help to organizations of all sizes in the IT industry.
AppDynamics
|
Business |
Cisco Secure Email
|
|
Cisco Umbrella
|
Cybersecurity |
ClamAV
|
Cybersecurity |
Webex
|
VoIP/Conferencing |
App ID: 10810
Citi (Citigroup) is a multinational investment bank and financial services corporation. The bank offers accounts, loans, lines of credit, and more.
Banamex
|
Financial |
App ID: 10444
Corel is known for producing software titles such as CorelDRAW, and for acquiring AfterShot Pro, PaintShop Pro, Painter, Video Studio and WordPerfect. The company also owns Parallels.
Parallels
|
Business |
App ID: 12054
Entain (formerly GVC) is a global sports betting and gaming company that owns brands like Ladbrokes, Coral, PartyPoker, and Bwin, offering online and retail gambling services.
BetMGM
|
Gambling |
Bwin
|
Gambling |
PartyPoker
|
Gambling |
App ID: 10555
Expedia Group is an online travel shopping company. Its websites, which are primarily travel fare aggregators and travel metasearch engines, include CarRentals.com, Expedia.com, HomeAway, Hotels.com, Hotwire.com, Orbitz, Travelocity, trivago and Vrbo.
Vrbo
|
Recreation |
App ID: 11883
The Free Software Foundation (FSF) is a nonprofit that promotes computer users' freedom to run, study, modify, and share software.
GNU
|
Technology |
App ID: 11118
FirstRand is a holding company for a group of financial companies based in South Africa. Portfolio companies include Rand Merchant Bank (RMB), First National Bank (FNB), WesBank, and Ashburton Investments.
FNB
|
Financial |
App ID: 10698
GoTo is a unified communication platform that includes video conferencing, webinar and phone system solutions. GoTo acquired Jive Communications (now GoToConnect) and is a subsidiary of LogMeIn.
GoToAssist
|
Remote Desktop |
GoToMeeting
|
VoIP/Conferencing |
GoToMyPC
|
Remote Desktop |
GoToTraining
|
VoIP/Conferencing |
GoToWebinar
|
VoIP/Conferencing |
Jive Communications
|
VoIP/Conferencing |
LogMeIn
|
Remote Desktop |
Rescue
|
Remote Desktop |
App ID: 10145
Hewlett-Packard Company (HP) manufactures and sells printers, laptops, desktops and more.
Polycom
|
VoIP/Conferencing |
App ID: 12078
Hyundai is a South Korean multinational conglomerate known for its automotive brands, including partial ownership of Kia.
Kia
|
Business |
App ID: 11066
Kakao is a South Korean Internet conglomerate that provides products across a wide range of industries. Products include Daum, KakaoTalk, KakaoPay, and others.
Daum
|
Portal |
Kakao Games
|
Parent |
Kakao Talk
|
Messaging |
KakaoBank
|
Financial |
KakaoPay
|
Financial |
App ID: 10967
LG is a Korean-based manufacturer of smart TVs, home appliances, kitchen appliances, air audio systems and more.
LG Smart TV
|
Device/IoT |
LG Uplus
|
ISP/Telco |
App ID: 11824
NetEase is a Chinese web portal offering email, news, games, and entertainment services. Launched in the 1990s, it is a popular platform for diverse online content in China.
NetEase Games
|
Parent |
Youdao
|
Career and Education |
App ID: 12016
OpenText is a Canadian enterprise software company specializing in information management solutions, enabling organizations to securely manage, store, and analyze large volumes of data.
BrightCloud
|
Cybersecurity |
Carbonite
|
Business |
App ID: 10888
Oracle is a multinational technology company that develops and sells database software, cloud services, enterprise software, and hardware systems.
Oracle Advertising
|
Advertiser |
Oracle Taleo
|
Career and Education |
App ID: 10510
Palo Alto Networks is a cybersecurity company. Its core products are a platform that includes advanced firewalls and central management.
Palo Alto Cloud
|
Cybersecurity |
App ID: 12074
Prisma Labs is an AI-driven company known for developing Prisma and Lensa AI, apps that use artificial intelligence for artistic photo editing and portrait enhancement.
Lensa
|
Business |
App ID: 10408
Qihoo 360 is a Chinese internet security company known for its antivirus software, web browsers, and mobile application store.
So 360
|
Portal |
App ID: 10988
Rakuten.com is an e-commerce marketplace platform. It offers cash back, special deals and shopping rewards on a large selection of products and services.
Rakuten Mobile
|
ISP/Telco |
Viber
|
VoIP/Conferencing |
App ID: 10688
Red Hat is a provider of enterprise open source solutions, including high-performing Linux, cloud, container, and Kubernetes technologies.
CentOS
|
OS/Software Updates |
Fedora Project
|
OS/Software Updates |
App ID: 11538
Sangoma specializes in providing communication solutions in voice, video, and data connectivity. The company acquired Digium in 2018 and NetFortis in 2022.
Digium
|
VoIP/Conferencing |
App ID: 12215
Sea is a Singapore-based internet company operating e-commerce (Shopee), gaming (Garena), and digital financial services (Monee) across Southeast Asia and other markets.
App ID: 10114
Sina is a Chinese technology company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet.
Weibo
|
Social Media |
App ID: 10326
Sony's businesses includes consumer and professional electronics, gaming, entertainment, and financial services. The company owns the largest music entertainment and video game console businesses in the world.
Sony TV
|
Device/IoT |
App ID: 10113
VK is a Russian Internet conglomerate predominantly used by Russian speakers. The company operates the VK social networking service, Mail.ru portal, My.com, and other Internet properties.
App ID: 11103
Wikimedia Foundation is a not-for-profit organization that manages and operates Wikimedia projects: Wikipedia, Wiktionary, Wikibooks, Mediawiki, and more.
Wikipedia
|
Reference |